MICROS Communications was first established in 1984 as a specialized public relations, marketing communications and advertising services firm knowledgeable in construction, environmental engineering, financial services, professional services and real estate.

In the mid-1990s, the firm's founder and principal, Michael Rosenfeld, was asked by one of his clients to join the company. He worked in senior management-level corporate public relations, communications and marketing positions for several global Fortune 500 corporations during the remainder of the 1990s. Rosenfeld recognized there was a need for hands-on, experienced and seasoned business-to-business public relations and communications professionals available on a consulting basis in a number of "less glamorous" industries, including energy, engineering, telecommunications, transportation and utilities.

During his tenure as a corporate executive, Rosenfeld was frequently the client, seeking to hire such consultants - not always an easy task. It quickly became apparent that with a global corporate background and as a former journalist, there was an opportunity in the market to offer clients hands-on, senior level experience and credibility in a far more cost-effective manner than if the company employed such talent. At the beginning of 2000, Rosenfeld re-established his firm to provide public relations, communications and marketing services to a variety of industries.

Here are the most important advantages clients gain working with MICROS Communications:

• Senior-level experience; no junior staffers who "learn on the job at the client's expense."
• Consistent, quality, responsive services; "a can-do and do-what it takes attitude to get the job done" to meet critical deadlines.
• Sensitivity and understanding about limited budgets; flexibility to structure effective programs that deliver results.
• Not a "Yes" man; but willing to offer honest, value-added, well-thoughtout ideas.
• Delivery of measurable results; fair value of the fees invested in substantive professional services.

We work as an extension of your company. The more we know about your organization and objectives, the better we're able to help you meet your goals. We generally work within sustained corporate public relations programs and we charge for our services on a professional fee basis. Clients receive the most productive direct time for budget expended.

We are responsible for all aspects of the program, including research, writing, media contacts, account supervision, program planning and consulting. We are committed to helping clients gain a competitive edge in today's market. We are public relations, communications and marketing experts. MICROS Communications knows how to achieve results and we exceed our clients' expectations.

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