Companies looking for cost-effective ways to grow sales are turning to overseas markets to reach new customers. While it is easy to think that English is the language of international business, the fact is that global customers want to buy in their native language. It's critical to speak the customer's native language.

A U.S. company expanding overseas is competing with home-grown companies who speak the local language. You may have a better product, but if customers don't understand your products, you won't sell them. To market and sell your products to overseas customers, you have to speak their language.

MICROS Communications, along with its international communications and marketing partners, can generate publicity in industry, trade, technical and business publications read by your overseas customers for 20 to 30 percent of the equivalent advertising costs, and with the additional credibility offered by editorial public relations.

We offer powerful editorial PR tools designed to increase visibility, build name awareness and attract new customers in international markets. We have a clearly defined, cost predictable service that can get your product and strategic company news published in trade, business and technical publications read by your customers in Asia, Europe and Latin America as well as U.S.

We have a successful track record, working with overseas editors to help high tech and industrial companies generate publicity worldwide. We offer a number of full-feature services including: press releases and feature articles, longer pieces, placed exclusively with one publication per market.

Publications: We custom target journals from an extensive global database of industry and business publications.

Texts: We prepare a culturally-correct press release. Qualified native linguists implement accurate translations. We then target distribution to specific, editors and writers by hard copy and on the Internet.

Clips and Leads: We then follow up with editors, track publication results and supply clips. Sales leads flow directly to you or your overseas distributor/representative.

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